PERSONAL CFO SERVICES with NO Conflicts of Interests. the way planning should be donE

Financial Consultant
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  • CORE PRINCIPLES
    • Mission & Values
    • Budgeting & Planning
    • Investment Philosophy
    • Lessons Learned
  • SERVICE OFFERINGS
    • Areas Covered
    • Options to Work Together
    • Our Clientele/Qs you have
    • Case Studies
  • ABOUT US
    • Meet Vinee
    • My Hero's Journey
    • Your Hero's Journey
    • Volunteer Organizations
    • My Book/Reading List
  • FREE LIBRARY
    • Link to Valuable Articles
    • Q's to ask your advisor
    • Definitions/Terms
    • Important Info & Tools
    • 2025 Annual Limits
  • More
    • HOME
    • CORE PRINCIPLES
      • Mission & Values
      • Budgeting & Planning
      • Investment Philosophy
      • Lessons Learned
    • SERVICE OFFERINGS
      • Areas Covered
      • Options to Work Together
      • Our Clientele/Qs you have
      • Case Studies
    • ABOUT US
      • Meet Vinee
      • My Hero's Journey
      • Your Hero's Journey
      • Volunteer Organizations
      • My Book/Reading List
    • FREE LIBRARY
      • Link to Valuable Articles
      • Q's to ask your advisor
      • Definitions/Terms
      • Important Info & Tools
      • 2025 Annual Limits
Financial Consultant
  • HOME
  • CORE PRINCIPLES
    • Mission & Values
    • Budgeting & Planning
    • Investment Philosophy
    • Lessons Learned
  • SERVICE OFFERINGS
    • Areas Covered
    • Options to Work Together
    • Our Clientele/Qs you have
    • Case Studies
  • ABOUT US
    • Meet Vinee
    • My Hero's Journey
    • Your Hero's Journey
    • Volunteer Organizations
    • My Book/Reading List
  • FREE LIBRARY
    • Link to Valuable Articles
    • Q's to ask your advisor
    • Definitions/Terms
    • Important Info & Tools
    • 2025 Annual Limits

OUR CLIENTELe

Our clients are professionally savvy individuals that know they should be spending more time focusing on their finances…


They are open-minded and curious about planning for the future and want to learn what it takes to build a successful, long term financial plan in the most cost effective and efficient way.  They realize they should not and cannot do it on their own.  With that said, they have not been able to find a place to get truly unbiased, conflict free advice and guidance.  


They are not looking to make a quick buck and understand that timing the market is a fools game and a long term strategy that simply does not work.  


They do not mind paying fair fees as long as they are getting value on a consistent basis.  


They do not want to be sold products or solutions that do not make sense for them.


They know that financial planning is an ongoing process with many moving parts and pieces and not a one time or one size fits all type of solution.


Our clients value a friendly, confidential, experienced professional they can trust to know the details of their financial lives and goals and help them make financial decisions and choices for the betterment of their situation.  


They value personal support, consistency and encouragement in managing their financial picture and helping them make prudent choices relative to their finances and life in general.


Lastly, my clients prefer to have a fun, constructive and long term working relationship and I prefer the same.

Initial Questions you may have...

  • Is there someone I can work with on my financial planning that has my best interests in mind and is not looking to sell me products or manage my investment accounts for a fee?
  • Do I need a managed account?  What am I paying in total for the management of my portfolio?  How has my portfolio performed?  Have I underperformed or outperformed the corresponding indices?
  • How can I earn more interest on my cash and emergency savings?  How can I make sure that every dollar I have is working for me in some fashion?
  • What is my net worth?  
  • Do I need a trust?
  • Should I pay off my mortgage early or invest in the market?
  • Should I buy a rental property?
  • Do I need life insurance?  What type of policy and coverage is best for me?
  • Do I have the right coverage for my auto and home policies? Am I paying too much? 
  • What is umbrella insurance?  Do I need it?
  • What does passive income mean and how can I start building a passive income stream?
  • What employer benefits should I be taking advantage of in order to maximize them?
  • I got my bonus!  What should I do with it?!
  • When can I retire?
  • What are my social security benefits and when is the best time to start taking those benefits?
  • How can I leave a legacy while living the life I want to live in the present?
  • What do I want my future to look like, and do my day to day financial decisions in the short term align with my long term financial goals?

"What is right is not always popular and what is popular is not always right"

-Albert Einstein



Initial Q’s we will be asking and things you should start thinking about...

What keeps you up at night?


What do you wish you had a plan for?


What are the biggest challenges that you have in managing your finances?


What is on your financial bucket list?


Are you looking to start building multi-generational wealth?


Why do you have/think you need a managed account?  


The most important question of all….

WHAT DO YOU WANT TO MAKE SURE DOES NOT HAPPEN?


Copyright © 2025 TRULY UNBIASED LLC - All Rights Reserved.  ADV Part 2 Truly Unbiased LLC is a registered investment adviser registered and offering advisory services in the State of California and in other jurisdictions where exempted.  This website is solely for informational purposes. No advice may be rendered by Truly Unbiased LLC unless a financial planning agreement is in place. Truly Unbiased LLC  provides links for your convenience to websites produced by other providers or industry related material.  Truly Unbiased LLC is not responsible for errors or omissions in the material on third party websites.  This website is provided “as is” without any representations or warranties, express or implied. Truly Unbiased LLC makes no representations or warranties in relation to this website or the information and materials provided on this website. Nothing on this website constitutes, or is meant to constitute, advice of any kind. Truly Unbiased LLC will not be liable to you in relation to the contents of, or use of, or otherwise in connection with, this website. By using this website, you agree that the exclusions and limitations of liability set out in this website disclaimer are reasonable.

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