PERSONAL CFO SERVICES with NO Conflicts of Interests. the way planning should be donE

Financial Consultant
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  • More
    • HOME
    • CORE PRINCIPLES
      • Mission & Values
      • Budgeting & Planning
      • Investment Philosophy
      • Lessons Learned
    • SERVICE OFFERINGS
      • Areas Covered
      • Options to Work Together
      • Our Clientele/Qs you have
      • Case Studies
    • ABOUT US
      • Meet Vinee
      • My Hero's Journey
      • Your Hero's Journey
      • Volunteer Organizations
      • My Book/Reading List
    • FREE LIBRARY
      • Link to Valuable Articles
      • Q's to ask your advisor
      • Definitions/Terms
      • Important Info & Tools
      • 2025 Annual Limits
Financial Consultant
  • HOME
  • CORE PRINCIPLES
    • Mission & Values
    • Budgeting & Planning
    • Investment Philosophy
    • Lessons Learned
  • SERVICE OFFERINGS
    • Areas Covered
    • Options to Work Together
    • Our Clientele/Qs you have
    • Case Studies
  • ABOUT US
    • Meet Vinee
    • My Hero's Journey
    • Your Hero's Journey
    • Volunteer Organizations
    • My Book/Reading List
  • FREE LIBRARY
    • Link to Valuable Articles
    • Q's to ask your advisor
    • Definitions/Terms
    • Important Info & Tools
    • 2025 Annual Limits

Q's to ask your current/future advisor

Planners, advisors and investment managers may talk about holistic planning along with how they will help you accomplish your goals and dreams but ultimately they are salespeople focused primarily on selling investment products and insurance.  Below is a list of questions to ask your current advisor or any advisor you may consider working with in the future.  Along with the questions are my answers so you can have a point of reference when speaking with others.  As always, please reach out with any questions or clarification needed.

Frequently Asked Questions

Please reach out to us at questions@trulyunbiased.com if you have any other questions or need further clarification

I hold both the Certified Financial Planner and Accredited Investment Fiduciary Designations.  I see a ton of value for both the advisor and the client when an advisor holds one or more designations.  I feel it also shows a level of commitment to being in the industry for the long term.  


23 years


Truly Unbiased LLC was launched in January 2023.  The founder and solo advisor of the firm has been in the industry for over 20 years as noted above.


Truly Unbiased LLC was created and designed to give clients an effective, thorough and personal relationship.  The founder and solo advisor of the firm, Vinee Mehta is who you will be dealing with directly and for all items and areas.


When needed, clients will need to reach out to other professionals to complete recommended tasks and goals.   With that said, any work performed by Truly Unbiased will be done directly and not outsourced.  Truly Unbiased does not collect any sort of revenue share or referral fees from other professionals.


  • Truly Unbiased is a fee based only firm
  • Truly Unbiased does not sell any financial products
  • Truly Unbiased does not receive commissions of any sort


None at all


Nope


None at all


Truly Unbiased is registered with the State of California


Here is our  ADV Part 2  and here is our Client Agreement


  • Personal Financial Statement/Net Worth Preparation, Review & Analysis  
  • Budget/Cash Flow Process,Lifestyle and Liquidity Planning (Present and Future)  
  • Goal Setting-Life Milestone Planning-(short, mid, long-term) 
  • Initial and Ongoing Investments Review  
  • Liability/Debt Review and Payoff Strategies  
  • Employer Benefits Review and Analysis  
  • Insurance Review  
  • Outside Advisors Role and Expense Review  
  • Estate Planning Review  
  • Retirement Planning  
  • Tax Planning Review  
  • Digital Asset Overview and Discussion  
  • Social Security Benefit Annual Review  
  • Credit Score Overview and Discussion  
  • Annual Wrap-Up 


Yes, assistance with implementation is included in the fees that you are charged.  No hidden or additional fees.  Please note that paperwork, account opening, trading, etc. will all be executed by the client and not Truly Unbiased. 


Absolutely Not.  Never.


No, we do not take discretion on any client accounts.  


Lastly....The fiduciary oath

The advisor shall exercise his/her best efforts to act in good faith and in the best interests of the client at all times. The advisor shall provide written disclosure to the client prior to the engagement of the advisor, and thereafter throughout the term of the engagement, of any conflicts of interest, which will or reasonably may compromise the impartiality or independence of the advisor.  The advisor, or any party in which the advisor has a financial interest, does not receive any compensation or other remuneration that is contingent on any client's purchase or sale of a financial product. The advisor does not receive a fee or other compensation from another party based on the referral of a client or the client's business. Following the Fiduciary Oath means I shall:

- Always act in good faith and with candor

- Be proactive in disclosing any conflicts of interest that may impact a client

- Not accept any referral fees or compensation contingent upon the purchase or sale of a financial product



Copyright © 2025 TRULY UNBIASED LLC - All Rights Reserved.  ADV Part 2 Truly Unbiased LLC is a registered investment adviser registered and offering advisory services in the State of California and in other jurisdictions where exempted.  This website is solely for informational purposes. No advice may be rendered by Truly Unbiased LLC unless a financial planning agreement is in place. Truly Unbiased LLC  provides links for your convenience to websites produced by other providers or industry related material.  Truly Unbiased LLC is not responsible for errors or omissions in the material on third party websites.  This website is provided “as is” without any representations or warranties, express or implied. Truly Unbiased LLC makes no representations or warranties in relation to this website or the information and materials provided on this website. Nothing on this website constitutes, or is meant to constitute, advice of any kind. Truly Unbiased LLC will not be liable to you in relation to the contents of, or use of, or otherwise in connection with, this website. By using this website, you agree that the exclusions and limitations of liability set out in this website disclaimer are reasonable.

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